The Blue Green approach is Self-Targeting®.

Self Targeting® is our proprietary, customer-centric process that boosts interaction and yields better outcomes.

The process itself is a unique blend of:

  • Marketing portfolio optimization

  • System Dynamics

  • Customer-driven behavioral segmentation

  • Agile development and execution

Self-Targeting® delivers.

When implemented at the various stages of an engagement:

Slash bounce rates

Slash bounce rates.

Top of funnel abandonment is typically cut by 50%.

Discover actionable insights

Discover actionable insights.

Subsequent segmentations add several layers of new, salient and actionable insights while simultaneously reducing mid-funnel bounce rates.

Discover actionable insights
Achieve results

Achieve results.

Ultimate output from Self-Targeting® yields: enhanced, more accurate attribution modeling, 100+% conversion rate lift, and exponential growth in marketing ROI.

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Self-Targeting® is a registered trademark of Blue Green Brands, LLC. and BGC Boston