--- title: "Think: Blue Green Brands" description: With 15+ years of experience behind us, and a new decade of new experiences in front of us, we all agreed it was time to start publishing our thinking here. image: https://bluegreenbrands.com/hubfs/bg_think-og-image@2x.png --- Subscribe # Think: Blue Green ## Articles A collection of pieces reflecting our work, ideas, and experience. #### [Agile CMS Blue Green Named HubSpot Advanced CMS Implementation Certified](https://bluegreenbrands.com/think/blue-green-named-hubspot-advanced-implementation-certified) [As a HubSpot Solutions Partner since 2019, bringing HubSpot CMS to enterprise before there was HubSpot CMS Hub Enterprise,](https://bluegreenbrands.com/think/blue-green-named-hubspot-advanced-implementation-certified)[Blue Green](https://www.bluegreenbrands.com/) is truly honored to have been selected as one of HubSpot’s Advanced CMS Implementation Certified partners. Read More… #### Sandy Dawkins #### [Web Experience Optimization Tips for Measuring and Optimizing Performance of Digital Experiences In today’s digital-first environment, it’s critical that brands take advantage of every opportunity to develop deeper connections with their target audiences. The most effective way to develop those deeper connections is through continuous web experience... Read More…](https://bluegreenbrands.com/think/tips-for-measuring-and-optimizing-performance-of-digital-experiences) #### Sandy Dawkins #### [News Blue Green Analytics: What's New in 2021 Last year stunk in more ways than one, but 2020 also offered-up opportunities to pause, reflect, and think about what’s really important. As a team building an analytics tool designed to make marketers’ lives easier, that meant slamming on the brakes, taking... Read More…](https://bluegreenbrands.com/think/blue-green-analytics-whats-new-in-2021) #### J.D. Greenfield #### [Web Experience Optimization On Website Redesigns: Considering an agile approach for growth Why do we redesign websites once every few years? Why is it such a monumental and *painful* undertaking? Happily for you and me, these are questions I will not even attempt to answer in this post. Alternatively, I will briefly share a point of view on a... Read More…](https://bluegreenbrands.com/think/on-website-redesigns-an-agile-approach) #### Jeff Eckman #### [Web Experience Optimization Convert More Traffic into Revenue: A/B Testing Tips for SMB E-Commerce Websites As we all continue learning to adapt to our ongoing, collective virtual reality, many small businesses have quickly moved online or significantly expanded their online presence to meet unprecedented consumer demand. In fact, it’s estimated that there will be... Read More…](https://bluegreenbrands.com/think/convert-more-traffic-into-revenue-a/b-testing-tips-for-smb-e-commerce-websites) #### Sandy Dawkins #### [Web Experience Optimization A Simpler Way to Visualize and Analyze Customer Journeys on Your Website A marketer’s work is never done. You plan your media campaigns, develop engaging landing pages and content, and execute. Now it’s time to measure and optimize, but you dread the daunting task of analyzing visitor experience data, since it’s only available in... Read More…](https://bluegreenbrands.com/think/a-simpler-way-to-visualize-and-analyze-customer-journeys-on-your-website) #### Sandy Dawkins #### [Web Experience Optimization How Holabird Sports Optimized Web Experience and Boosted e-Commerce Performance With the average shopping cart abandonment rate at 75%, e-commerce companies are constantly evaluating effective methods and tools to optimize their web experiences and drive growth. Read More…](https://bluegreenbrands.com/think/how-holabird-sports-optimized-web-experience-and-boosted-ecommerce-performance) #### Sandy Dawkins #### [Partnerships Why We’re Partnering with TrustedSite We are all experiencing the significance and primacy of trust in these strange new times we find ourselves. As our society has had to move in days and weeks to adopt instantly-accessible videoconferencing technologies, we’ve witnessed fear of the new (school... Read More…](https://bluegreenbrands.com/think/why-we-are-partnering-with-trustedsite) #### Jeff Eckman #### [Web Experience Optimization Four Principles of Web Experience Optimization: Winning Over the Ready Our experience in observing digital behaviors over the past decade and today, continues to show substantial opportunities for yield improvement for marketers and brands. Providing digital consumers and visitors with opportunities for self-identification can... Read More…](https://bluegreenbrands.com/think/four-principles-of-web-experience-optimization-winning-over-the-ready) #### Sandy Dawkins ### [Welcome to Think: Blue Green With a decade of experience behind us, and a new decade of new experiences in front of us, we all agreed it was time to start publishing our thinking here. Actually, it was probably time to start years ago, but now is here, and here we are. Hello, 2020! Read More…](https://bluegreenbrands.com/think/welcome-to-think-blue-green) #### J.D. Greenfield ### [Toward a More Balanced Brand-Customer Relationship Thanks for taking the time to peruse our foundational article—published in two-parts—created as a framework for understanding how brands can build deeper relationships with customers and prospects. Read More…](https://bluegreenbrands.com/think/toward-a-more-balanced-brand-customer-relationship) #### Jeff Eckman ### [A Relationship-First Approach to Brand-Customer Balance This is the second half of a two-part article on the changing nature of the relationship between brands and customers, from a marketing and advertising perspective. This article is based on the view we've developed from over a decade's worth of experience in... Read More…](https://bluegreenbrands.com/think/a-relationship-first-approach-to-brand-customer-balance) #### Jeff Eckman ## Subscribe and keep up with Blue Green: ##### Company [Team](https://bluegreenbrands.com/team) [Solutions](https://bluegreenbrands.com/solutions) [Software](https://bluegreenbrands.com/technology/archive) [Blog](https://think.bluegreenbrands.com) ##### Reach Out [Contact](https://bluegreenbrands.com/contact) Careers [617.480.2060](tel:16174802060) [contact@bluegreenbrands.com](mailto:contact@bluegreenbrands.com) ##### © 2026 Blue Green, Blue Green Brands, LLC. All rights reserved. [![Blue Green logo](https://bluegreenbrands.com/hubfs/Marketing/Logos/img_bg_logo.svg)](https://www.bluegreenbrands.com) ##### © 2026 Blue Green, Blue Green Brands, LLC. All rights reserved.