--- title: How Holabird Sports Optimized Web Experience and Boosted e-Commerce Performance description: Learn how Blue Green and TrustedSite partnered on web experience optimization and increased e-commerce conversion rates for Holabird Sports. image: https://bluegreenbrands.com/hubfs/holabird@2x.jpg --- Subscribe #### Web Experience Optimization # How Holabird Sports Optimized Web Experience and Boosted e-Commerce Performance ![Sandy Dawkins](https://bluegreenbrands.com/hubfs/Blog%20photo.jpg) #### Sandy Dawkins With the average shopping cart abandonment rate at 75%, e-commerce companies are constantly evaluating effective methods and tools to optimize their web experiences and drive growth. To this end, Maryland-based [Holabird Sports](https://www.holabirdsports.com/), a running and tennis apparel supplier, selected[TrustedSite certification](https://www.trustedsite.com/certification?aff=1532925)in an effort to provide a better shopping experience for their visitors and customers, and increase conversions and revenue. TrustedSite partnered with us to implement [web experience optimization](https://think.bluegreenbrands.com/four-principles-of-web-experience-optimization-winning-over-the-ready) for Holabird Sports by conducting a series of A/B tests with and without the TrustedSite trustmarks. The tests were run within Shopify over a one-month period during which Blue Green and[TrustedSite](https://www.trustedsite.com/landing/test-trustedsite?aff=1532925) carefully analyzed customer journey data -- from browsing the site and adding items to the cart, to proceeding to checkout and completing the transaction. ![A/B Test on Holabird Sports' site via TrustedSite and Blue Green](https://bluegreenbrands.com/hs-fs/hubfs/holabird-3@2x.jpg?width=750&name=holabird-3@2x.jpg) Ahead of the A/B testing program, the question was whether the experiments featuring TrustedSite trustmark placements on the online retailer’s pages -- including the Checkout section of the customer journey -- would perform better than pages without the trustmarks (i.e. the control). Would the trustmarks influence shoppers’ behavior, and motivate more customers to complete purchases?   ### *Ensuring a Secure e-Commerce Experience* For the experiment, trustmarks were strategically placed in the website footer, and on log-in, cart, and checkout pages, in an effort to ease customers’ security concerns about sharing sensitive information. The test results showed that the treatment that included trustmarks performed better than the control (which did not include trustmarks).   ### *A/B Test Results* The winning experiment, based on trustmarks placed on the checkout page, revealed an overall **16% increase in conversion** rate across all devices, a **22% lift** in conversions for new website visitors, and a **21.3% increase in revenue** generated. As evidenced by these results, the trustmarks encouraged more visitors to complete purchases. [Learn more about this A/B test](https://blog.trustedsite.com/2020/02/13/holabird-sports-achieved-game-changing-results-by-testing-trustedsite-certification/?aff=1532925), and discover how you can boost e-commerce growth throughout this period of uncertainty and beyond. ## Recent Articles #### [Agile CMS Blue Green Named HubSpot Advanced CMS Implementation Certified](https://bluegreenbrands.com/think/blue-green-named-hubspot-advanced-implementation-certified) [As a HubSpot Solutions Partner since 2019, bringing HubSpot CMS to enterprise before there was HubSpot CMS Hub Enterprise,](https://bluegreenbrands.com/think/blue-green-named-hubspot-advanced-implementation-certified)[Blue Green](https://www.bluegreenbrands.com/) is truly honored to have been selected as one of HubSpot’s Advanced CMS Implementation Certified partners. Read More… #### Sandy Dawkins #### [Web Experience Optimization Tips for Measuring and Optimizing Performance of Digital Experiences In today’s digital-first environment, it’s critical that brands take advantage of every opportunity to develop deeper connections with their target audiences. The most effective way to develop those deeper connections is through continuous web experience... Read More…](https://bluegreenbrands.com/think/tips-for-measuring-and-optimizing-performance-of-digital-experiences) #### Sandy Dawkins #### [News Blue Green Analytics: What's New in 2021 Last year stunk in more ways than one, but 2020 also offered-up opportunities to pause, reflect, and think about what’s really important. As a team building an analytics tool designed to make marketers’ lives easier, that meant slamming on the brakes, taking... Read More…](https://bluegreenbrands.com/think/blue-green-analytics-whats-new-in-2021) #### J.D. 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