15+ years of creating better experiences

Blue Green started as a “venture studio” with a simple mission: Solve important problems with a smart, diverse collective of team members. The name was inspired by the theme and cover of Gary Hirshberg’s 2008 book, “Stirring It Up: How to Make Money and Save the World”

Blue Green found mission success in 2009 by focusing on one key challenge experienced by thousands of organizations globally: reducing waste in marketing and advertising. Our thesis was (and still is) that out of the many billions spent by brands to reach and interact with their target audience, there are yet billions in latent, untapped value to be extracted. And the way to uncover and deliver higher returns from those investments requires an innovative approach to interaction analytics and experience optimization.

With a small team, enabling technology, and a novel concept created by Scott Brinker and colleagues, Blue Green brought “post-click marketing” to forward-thinking enterprise CMOs and their teams in financial services, healthcare, and consumer services.

In 2012, Blue Green began serving the Fortune 500, working with global product and marketing teams to help them reach and engage their customers, adding millions in value for brands through higher yields from their investments in product, marketing, and operations.

After six years of marketing services field work, we identified a high-value unmet need in the customer journey analytics toolset. Although we had been working with top marketers with access to the best software and platforms, the important function of visualizing impact in digital journeys was being executed manually, if at all. Moreover, we were manually creating our own visualizations throughout our years of service delivery. So, we decided to bootstrap a software product to addresses this unmet need, embedding our core IP, with the vision of distributing our process at scale.

We continued to grow in serving global brands, bringing on Comcast NBCUniversal, Wrike, and Vyze (acquired by Mastercard) as clients in 2016. And with our core technology built, we received commitment from PayPal, Shinola, McKinsey & Company, Teva Pharmaceuticals and partners Tealium and Ensighten, to be early adopters of our product.

Believing that our visual-first approach to digital optimization was perhaps unique, and with support from MIT’s Venture Mentoring Service, we started the process of applying for a patent in digital customer journey analytics. And we celebrated our first enterprise deployment of our software at PayPal.

Extending our experience in financial services, we began working with TIAA and First Data (later acquired by Fiserv).

Along with delivering client value, the Blue Green team continued to pursue innovation through partnerships with technology leaders HubSpot and Heap, and advancing product development of "Blue Green Analytics." And in 2021, Blue Green was awarded our first patent in customer journey analytics.

In 2022, Blue Green was partially acquired by Heap (soon after becoming part of Contentsquare), enabling a handful of team members who started their careers at Blue Green to continue their journeys in marketing, design, and product engineering.

Receiving our second patent in customer journey analytics, Blue Green continued to serve a global clientele. And with a growing team, we commenced new product development, and expanded services offerings in product analytics and optimization.

Today, Blue Green remains committed to growth, innovation, and solving for our customers (and our customers’ customers). Our focus remains on where we are needed most: discovering new opportunities for growth in our clients’ digital products and experiences.

There is so much more work to be done—and more value creation out there—for all of us.